Nomoto: ‘Antitheft’ motorcycle hides in the city with innovative and functional design (Instagram @joeyruiter)
Nomoto is a motorcycle with an innovative design created by designer Joey Ruiter, which hides from thieves in plain sight.
When parked, it looks like metal boxes covered with graffiti, with no trace of a motorcycle. However, with the push of a button, it reveals its wheels, seat, and handlebars, transforming into a fully functional bike, ready to use.
Ruiter’s goal was to create an antitheft model that blends seamlessly into the urban environment, becoming imperceptible. The Nomoto features a minimalist design with no mirrors or turn signals, but with discreet headlights and brake lights.
Additionally, it includes storage areas to carry items such as shopping bags, adding practicality to its style.
Although a functional prototype was displayed at the Museum of Craft and Design in San Francisco in 2020, the Nomoto has never gone into production and is not yet available on the market. The project remains an innovative concept, drawing attention for its fusion of functionality and discreet design.
Source: Olhar Digital | Photo: Instagram @joeyruiter | This content was created with the help of AI and reviewed by the editorial team
Nobody’s purloining this
Street furniture camouflaged motorbike.
NOMOTO concept piece by artist Joey Ruiter/joeyruiter from 2022. pic.twitter.com/UQCMgHxEk0
— Superinnovators (@Supinnovators) January 14, 2025
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